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Cultural and Social Aspects of Smoking in Adolescence - New Strategies for a Media Non-Smoking CampaignAutoren: Hoffmann, Dagmar / McGee, Laura |
AbstractThe paper begins by establishing sociological and psychological perspectives on the social development of adolescents in a modernized society as they pertain to the development of addictive behaviours such as smoking. In a second part it describes previous non-smoking campaigns in Germany and evaluates them in brief. Completing the article presents the results of an exploratory study conducted at the Academy for Film and Television "Konrad Wolf" in Potsdam-Babelsberg and with students at the University of Technology in Chemnitz. Both groups evaluated the most recent German non-smoking spot called "Blümchen". |
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Dr. phil. Dagmar Hoffmann (*1964) studierte zunächst Sozialarbeit und Sozialpädagogik, später Soziologie, Psychologie, Politikwissenschaften und Publizistik. Sie lehrt an verschiedenen Universitäten (Berlin, Siegen, Potsdam-Babelsberg u.a.). Ihre Arbeitsschwerpunkte sind Medientheorien und -forschung, Jugendsoziologie und -forschung, Sozialisationstheorien und -forschung. Aktuelles Forschungsprojekt: "Die Inszenierungen von Nacktheit und Sexualität in Film und Fernsehen - Mediale Aneignungen von Jugendlichen".
Laura McGee teaches German language, literature, culture and cinema courses. She is a former Fulbright Scholar whose research interests lie in the area of German film and in teaching with technology. She has published in Film History, German Studies Review and in German as a Foreign Language. She frequently leads study trips for students and teachers to Germany. 
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